About Us


After successfully organizing the region’s largest Fitness Expo in Dubai, we are now coming to Pakistan.

This event is going to be Pakistan’s Largest Fitness Expo, a mega-event with international celebrities and companies from around the world. Mr. Arif Mirza, the founder of Fitness Expo Dubai, wants Pakistan to shine in the global health and fitness arena.

The main theme of the exhibition is health, sports and fitness and it will be accessible to all – amateurs as well as professionals. More than 50 live shows and competitions linked to Fitness, Wellness, Mixed Martial Arts, Parkour, Muay Thai, Kung Fu for Kids, Bodybuilding, and seminars by the Top Athletes and Medical professionals will be organized.

In the heart of the capital city of Pakistan, on the 19th and 20th August 2017 Fitness Expo Dubai is going to organize the largest Fitness Expo (Pakistan Chapter) at International Expo Center, Lahore.

Some of our International Exhibitors are BPI, Superior 14, Team GAT, Protein Bites, Real Mix, and Little Big Shot.

Our National Exhibitors are The Gym, SMARTS, Jacked Nutrition, Protein Factor, United Sports International, Knock Down International, Pak MMA, Hera International, Yahya Sports, Indus Pharma, Fitness ON, Fitness City and many more.

5% Nutrition, Labrador Nutrition, Xbody, L’estello (Poland), Tima, Les Mills and many more …

Arif Mirza
Founder / CEO
A great speaker is one who connects well with his audience; listening to Mr. Mirza is heart-filling and enjoyable for the mind. He is also a visionary who formulates a winning path towards launching successful ventures. His ventures and its success stories have been featured on BBC, CBC, CTV, Fox News, NBC, CNBC, Washington Post, New York Times, Profit Magazine and other media outlets across the world. Mr. Mirza is also a co-founder/investor in the following: Allainet Ventures: Directly.me, StepByStep.com, UniqueAuction.ae, DragToTop, MaybeNow and RealVentures
Aalia Mendoza
Head of Operations
Head of Operations

Israr Ahmad Rao
IT Manager
Israr Ahmad is responsible for planning, processing and performing all jobs in an efficient manner, design and develop systems making specific determinations about system performance.Achieves operational objectives by contributing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining system improvements and implementing changes.
Ansa Rashid
Graphic Designer/Front End Developer/Wordpress
Logo | Web | UI/UX | Mobile | Graphic Design | Front End Developer. Interface designer and User Experience specialist for web, Android and computer screens. Front end developer for Bootstrap, HTML5, CSS3 and Javascript.
Rafia Malik
Media Creative | Graphic Designer | Video Editor
Able to bring innovative and creative ideas into reality through Graphic and video making skills. Works on Adobe Photoshop, Illustrator, Premiere pro and After Effects.
Adnan Nazir
Head of Sales & Marketing
A dedicated professional with over 12 years of customer service experience. Possessing a track record of helping manage projects and deliver exceptional standards of service. Highly motivated and successful in optimizing business and team potentials, whilst achieving goals. They call me Super Man you can Call me Adnan Nazir AKA AD
Uzma Mehtab
Senior Business Development Executive
A dedicated person to my work who has extensive background in managing and organizing events on a large scale. Don’t just take my words for it. Ask others to testify about my skills.